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What to say when a client pushes back - scripts by audience and objection.
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Word / text: a line that is just Buyers or Sellers switches audience;
a line ending with : (or Heading 1/2) starts an Objection/Question;
a line in [square brackets] (or Heading 3) starts a Handle - a named way of handling it;
every other line is an answer (bullets and numbering are removed). Answers before any handle go under a handle named
after the Objection/Question.
Excel: columns Audience | Objection/Question | Handle | Answer
(header row optional; Handle is optional).